01 - POSITION
Strategic website design and Webflow development. Where technical expertise meets intentional design.
02 - Katie's Approach
03 - case studies
04 - the proof
Aaron B.
Chief Marketing Officer
,
SafetyChain
Joeana Alvarez
Product Marketing Leader
,
Moloco
Louis A.
Marketing Leader
,
RevSure
Kezia V.N.
Marketing Leader
,
Facet Data
Joeana Alvarez
Product Marketing Leader
,
Moloco
Kezia V.N.
Marketing Leader
,
Facet Data
Louis A.
Marketing Leader
,
RevSure
Jack F.G.
Product Marketing Manager
,
SafetyChain
Irina F.
Engineering Manager
,
Microsoft
Aaron B.
Chief Marketing Officer
,
SafetyChain
05 - the face behind the brand
I've spent years working directly alongside marketing teams - which means I understand the pace, the priorities, and what it actually takes to keep a site moving alongside a growing product.
05 - the face behind the brand
I've spent years working directly alongside marketing teams - which means I understand the pace, the priorities, and what it actually takes to keep a site moving alongside a growing product.
With a master's degree in UX and an undergrad in psychology, this has shaped how I think about user behavior. So even picking up website development later, I think about how your users actually interact with your site- not just following a spec or making it look nice. I also think your site should be run by your marketing team, not needing a developer for every tweak. So that’s why I built sites with your team in mind.
Webflow has been my primary development tool since 2020. I build sites with reusable components and scalable design systems, CMS setups designed to work with your marketing team on the long-term. This includes conditional visibility and data-driven logic, so pages adapt intelligently. I’ve worked on enterprise sites with multi-locale support, and I always build with performance optimization and UX as foundations.
I work with B2B software companies that have established marketing teams and see their website as a strategic asset and teams that value long-term partnerships. After working for years as a freelancer, I find learning about these types of products genuinely interesting, no matter the vertical and I thrive working with people who see technology as a tool to innovate.
06 - Services
Human-built, specifically for your B2B SaaS company.
For B2B SaaS and enterprise teams managing complex Webflow sites. New pages, dynamic landing pages, localization, performance optimization, strategic improvements. Built for the long term.
For software companies whose site hasn’t kept pace with their product and brand. Strategic redesigns and development specifically for the needs of B2B SaaS.
A little of both? Something else? If it's B2B and it's Webflow, chances are I've done it.
07 - questions
You work directly with me - no middleman or agency fees. Whether you need a full redesign, a Webflow build, or an ongoing development partner, you get my focused attention. That means fewer handoffs and work that’s built to function for your buyers, not just look good in Figma.
Full website redesigns for a medium B2B SaaS site range from $15,000–$25,000, covering brand analysis, strategy, design, and post-launch QA support. Price depends on the number of pages and the depth of rebrand needed. If your team needs the Webflow build as well, that’s scoped separately.
Every redesign starts with discovery before design — stakeholder interviews, audience research, understanding the gaps in the existing site. That phase shapes everything from navigation structure to the visual concept. For a client like SafetyChain, it defined four distinct user personas and drove the entire design direction. From there it moves into information architecture, component design, and iterative mockups. For Webflow builds, design and build can happen in parallel so you’re seeing real, working pages faster, not just static screens.
Primarily B2B software companies - especially those with complex or data-driven products where the website needs to focus on trust and conversions. Past clients span adtech, martech, fintech, manufacturing SaaS, and data analytics. I have experience with enterprise Webflow sites and multi-locale builds. I also partner with agencies that need a specialist Webflow designer or developer on client projects.
Think of it as a fractional Webflow developer embedded in your team - someone who knows your site and can move fast without being briefed from scratch. Most retainers cover new page builds, landing pages, design updates, CMS changes, and SEO and AEO improvements as your business evolves. I build for what your site needs to look like in a year, not just today - that means CMS structures your team can actually update and systems that grow with you. Clients typically invest $1,500–$4,500/month depending on your team's pace.
Book a discovery call. After understanding your goals and current site gaps, I’ll give you an initial estimate and a detailed proposal tailored to your situation. Projects can kick off within days of alignment.
I can help you get it where it needs to be.
