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Marketing Web Design & Build
Enterprise Webflow Design & Build
Client
Moloco is a global leader in providing machine learning-powered performance advertising solutions.
Industry
AI-Powered AdTech
Services provided
- Enterprise Webflow Development
- Multilingual Website Localization
- Website Maintenance & Ongoing Support
- Webflow Architecture & CMS Development
- Custom Code Integrations (Advanced Features)
Project Overview
I partnered with Moloco's marketing and design teams to update the site’s branding and develop their new Webflow website, translating existing designs into a scalable, multilingual build. The project included custom animations, performance improvements, and ongoing site management across eight regional versions.
This case study focuses on the building support and performance improvement I provided to Moloco. If you're interested in learning more about landing pages and reports I designed and built, see this case study.
Good things take a moment...
The Challenge
Moloco needed a scalable, high-performance Webflow build that could support multiple languages, evolving content needs, and a refreshed brand.
My Role
I updated the branding provided by the Moloco team as well as designed and built additional pages in Webflow. My focus was on creating a clean development architecture, improving performance, and ensuring the site could scale across eight regions easily.
Page Development
Using the new designs from Figma, I developed additional pages in Webflow and expanded the site’s CMS collections, components, and layouts. Some of those pages included:
Product Pages
About the Company
Built the About page, Careers, Internships
Resources
I implemented the updated designs across Blog, Reports, Case Studies, Events pages.
Landing pages
I also supported the build of various campaign and marketing landing pages.
Custom Animation Development
I built custom animations using Webflow interactions, Lottie, and custom code to enhance key storytelling moments without sacrificing performance. These animations were optimized for cross-browser behavior and smooth playback across all devices.
Performance Improvements
To strengthen Core Web Vitals, I optimized images, introduced lazy loading, reduced unused code, and preloaded critical assets. These adjustments improved overall load speed, responsiveness, and stability across all eight localized versions of the site. You can see the improvements to the right after starting the implementation.
Interactive Lottie Animations
For pages that required richer interactivity, I integrated Lottie animations with scroll-based and click-driven triggers. This allowed Moloco to give users a more dynamic and engaging experience.
Good things take a moment...
